Health Insurance

Bupa vs AXA health insurance: how they compare

Bupa and AXA Health are the UK's two largest health insurers. Here's how their cover, outpatient limits, underwriting, age rules, customer scores, and complaints data compare, and who each one suits.

  • Compare Bupa and AXA Health side by side
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Bupa or AXA: which is better?

Neither insurer is better for everyone. In Which?'s April 2026 survey of people who had made a claim, Bupa scored 77% and AXA Health 76%, so the bigger differences are in how each policy is built.

  • Bupa By You includes cancer and mental health cover as standard. On Comprehensive, outpatient cover is limited by a money allowance, from £500 up to paid in full.
  • The AXA Health Plan is modular. You choose outpatient, inpatient, cancer, and mental health options, and outpatient cover is limited by the number of specialist consultations.
  • For most people joining, the AXA Health Plan's moratorium looks back three years. Bupa's looks back five.
  • In Which?'s July 2026 sample quotes, AXA was cheaper at ages 35 and 55, but Bupa's quotes included some dental and mental health cover that couldn't be removed online.

Speak to an advisor to compare both for your age, health, and budget.

Sources: Which?, Best private health insurance 2026 (16 July 2026); Bupa By You product summaries (September 2026); AXA Health, Compare health insurance options (checked 6 October 2026).

Bupa vs AXA Health at a glance

Bupa vs AXA health insurance is mostly a question of how each policy is built. Bupa is the UK's largest health insurer and AXA Health the second largest, according to Which?. The table compares Bupa By You with the AXA Health Plan. For more on each, read our Bupa review and AXA Health review.

Bupa vs AXA Health compared

Feature
Bupa vs AXA Health
How the policy is built
Bupa: Two levels, Comprehensive or Treatment and Care · AXA Health: Build your own from four options
Outpatient cover
Bupa: £500, £750, £1,000, or paid in full (Comprehensive) · AXA Health: A limit of three specialist consultations a year, or unlimited
MRI, CT, and PET scans
Bupa: Paid in full on Comprehensive, whatever your outpatient limit · AXA Health: As many tests and scans as you need with the outpatient option, on specialist referral
Hospital lists
Bupa: Essential Access, Extended Choice, or Extended Choice with Central London · AXA Health: Choose your range of hospitals and whether you pick your own specialist
Cancer cover
Bupa: Included automatically online, can be removed by phone · AXA Health: Optional Cancer care option
Mental health cover
Bupa: Included as standard, inpatient up to 28 days a year · AXA Health: Optional, must be added to another option
Moratorium lookback
Bupa: Five years · AXA Health: Three years for most people joining
Full medical underwriting
Bupa: Available · AXA Health: Available
Excess
Bupa: £0 to £500 on its website, up to £2,000 in its product summary, paid once a policy year · AXA Health: Optional, paid once in each 12-month period you claim
Age limit for new applicants
Bupa: No age limit · AXA Health: No upper limit, but applicants aged 75 or over must call
Digital GP
Bupa: Video or phone, 6am to 10pm weekdays and 8am to 10pm at weekends, plus a 24-hour phone line · AXA Health: Online GP by video or phone, 24/7, subject to availability
Which? customer score (April 2026)
Bupa: 77%, 3rd of 7 · AXA Health: 76%, 4th of 7
Financial Ombudsman Service uphold rate (July 2025 to March 2026)
Bupa: 17% · AXA Health: 30%

How the policies work

Bupa By You comes in two levels. Comprehensive pays for private diagnosis and treatment. Treatment and Care covers private treatment but not private diagnosis, so you'd use the NHS or pay yourself for the tests that lead to a diagnosis, and it's only sold by phone. Which? says both levels include mental health and cancer cover as standard.

You build the AXA Health Plan from four options: Outpatient diagnosis and care, Inpatient and day patient care, Cancer care, and Mental health care. Mental health care can't be bought on its own, and each person on the plan can have different options. You pay only for what you choose, but leaving an option out leaves a gap: without Cancer care, the inpatient option doesn't cover cancer. AXA also has a Personal Health plan with different terms, so check which plan a quote is for.

Not sure whether Bupa or AXA Health suits you?

Speak to an advisor to compare both insurers' cover for your age and health.

Outpatient cover and diagnosis

Outpatient cover pays for consultations, tests, and scans when you're not admitted to hospital. The two insurers limit it differently, so they can't be compared like for like.

  • Bupa Comprehensive gives each person an annual allowance of £500, £750, £1,000, or paid in full. Consultations, tests, and therapies come out of it, but MRI, CT, and PET scans are paid in full and outpatient cancer treatment isn't limited by it.
  • AXA's Outpatient diagnosis and care option limits specialist consultations rather than money: up to three a year, or no yearly limit. It covers as many tests and scans as you need on a specialist's referral, plus up to 10 sessions of physiotherapy, osteopathy, or chiropractic treatment.
  • Bupa Treatment and Care doesn't cover consultations or tests before diagnosis. It pays for related follow-up within six months of leaving hospital.

Hospital lists and choosing a specialist

Bupa offers three hospital networks: Essential Access, Extended Choice, and Extended Choice with Central London. It pays hospital costs in full within your network if you use a fee-assured consultant, meaning a Bupa-recognised consultant whose fees Bupa has agreed to pay.

With AXA, you choose your range of hospitals and whether you want to pick your own specialist. Letting AXA source your specialist costs less, Which? says, but on AXA's Guided or Foundation options it only covers the specialist's fees if it sourced them.

The choices are structured differently, so check that the hospitals and consultants you'd want are on the list you're quoted for. A shorter list costs less with both, but gives you less choice.

Before you agree to treatment, you can look up a private hospital or consultant on the Private Healthcare Information Network (PHIN), an independent, government-mandated body. It shows how safe private hospitals and consultants are, the quality of their care and what they charge.

Cancer cover

Bupa includes full cancer cover automatically when you buy online. You'd need to call for a quote without it. Eligible treatment is paid in full when you use a recognised facility in your network and a fee-assured consultant, and outpatient cancer treatment isn't capped by your allowance. If you're treated for cancer on the NHS instead, Bupa pays a cash benefit, such as £100 for each night in an NHS hospital.

AXA's Cancer care option covers specialist fees and inpatient and day-patient tests with no yearly limit, radiotherapy, and drug treatment including chemotherapy, with no time limit on how long it covers these drugs. You also get a dedicated case manager by phone.

Each has trade-offs. AXA's option doesn't cover tests or consultations before a cancer diagnosis, and won't cover any cancer you've had at any point before joining, even if it comes back or spreads. Bupa pays in full only when you use a fee-assured consultant and a recognised facility in your network. Our cancer cover guide explains what to check.

Mental health cover

Bupa includes mental health cover as standard on both levels, with inpatient and day-patient treatment covered for up to 28 days per person each year. On Comprehensive, outpatient treatment comes out of your allowance, but talking therapy with Bupa's own Talking Therapies team doesn't.

AXA's Mental health care option has to be added to another option. It includes talking therapies on referral, psychiatric treatment including inpatient care for an initial period of admission, and clinicians' fees for psychiatric treatment aren't capped each year. AXA won't offer it if you've been referred to a specialist other than your GP for a mental health condition in the five years before joining. See our mental health cover guide.

Underwriting

Had a health problem in the last five years?

An advisor can explain how Bupa and AXA Health would treat your medical history before you apply.

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Underwriting: moratorium or full medical

Both insurers offer moratorium and full medical underwriting.

  • Moratorium: you don't give your medical history when you apply. With Bupa, a condition from the five years before your start date stays excluded until you've held the policy for two consecutive years without symptoms, treatment, medication, or advice for it. On the AXA Health Plan, most new members have a three-year lookback, and a condition can be covered once they've gone at least two years after joining without trouble from it. Under its moratorium, AXA also excludes diabetes and certain other named conditions.
  • Full medical underwriting: you answer health questions when you apply, and the insurer tells you up front what won't be covered.

AXA's shorter lookback can help if you had a condition three to five years ago, but its Personal Health plan uses five years. If you're switching health insurance, Bupa says that if there's no gap in your cover, it may let you carry over the underwriting terms you already have.

How much Bupa and AXA cost

Your price depends on your age, where you live, whether you smoke, your cover, your hospital list, and your excess. Which? got sample annual quotes from each insurer's website in July 2026.

Which? sample annual quotes, July 2026

Age
Bupa Comprehensive / AXA Health Plan
35
£1,450 / £932
55
£2,274 / £1,578
75
£4,719 / Not available online

Which? quoted a single policy paid annually for a non-smoker in good health in south London, with full inpatient and outpatient cover, comprehensive heart and cancer cover, tests and scans, and some therapies cover, standard hospital and specialist lists, and no excess. It excluded mental health, dental, and optical cover where possible, but couldn't remove some dental and mental health cover from Bupa's quotes online, so they aren't like for like. It couldn't get an AXA quote online for anyone over 65. Speak to an advisor to compare health insurance quotes from both.

Excess. Bupa's website lists excess choices from £0 to £500, and its September 2026 product summary adds £1,000 and £2,000. You pay it once per policy year. AXA's excess is optional, and you pay it once in each 12-month period in which you claim, starting from your first treatment date. A higher excess lowers your premium, so pick an amount you could afford.

Age limits for new applicants

Bupa says you can take out its health insurance at any age. Which? lists no upper age limit for new AXA Health customers either, but AXA asks anyone aged 75 or over to call so it can ask further questions. Which? found none of the insurers it reviewed stop cover for existing customers because of their age. Our guide to health insurance in retirement compares age limits across more insurers.

Digital GP and everyday extras

Bupa members can book video or phone GP appointments in the My Bupa app from 6am to 10pm on weekdays and 8am to 10pm at weekends and bank holidays. Anytime HealthLine is a 24-hour phone line to Bupa's GPs and nurses, and everyone covered can have a 15-minute in-person GP appointment at a Bupa Health Centre. Bupa By You also includes one dental appointment a year and a £300 dental allowance per person.

AXA Health members aged 18 or over get Everyday healthcare: an online GP service by video or phone with GPs available 24 hours a day, subject to availability, 24/7 health and mental health support lines, and an at-home diabetes and cholesterol blood assessment.

Customer ratings, complaints, and claims

Which? scores. In an April 2026 survey of 931 people who had claimed in the last year, Bupa scored 77% (3rd of 7 insurers) and AXA Health 76% (4th of 7), against an average of 77%. Both got four stars out of five for ease of claiming and speed, and three for value for money. AXA Health also got three stars for ease of contact. Which? says the results weren't weighted and may not be representative.

Complaints. In the first half of 2026, AXA PPP healthcare reported 13.45 complaints per 1,000 lives insured. Bupa reported 7.89 per 1,000, in a report that also covers Bupa Global, Bupa Cash Plan, and Bupa Dental, so the figures aren't exactly comparable. Between July 2025 and March 2026, the Financial Ombudsman Service upheld 17% of the complaints it resolved about Bupa Insurance Limited and 30% about AXA PPP Healthcare Limited, against an average of 35% for general insurance and protection.

Claiming. Bupa's Direct Access lets you contact Bupa about signs of cancer, mental health concerns, or muscle, bone, and joint problems without a GP referral. With AXA you usually start with a GP's open referral, though its online muscles, bones, and joints support doesn't need one if you're 18 or over.

Why compare Bupa and AXA through an advisor

  • Access expert advice on cover, hospital lists, and underwriting
  • Compare Bupa and AXA Health alongside other UK insurers
  • No pressure to proceed

Who each insurer suits

Neither insurer wins on every measure. Here's where each tends to fit, based on the differences above. See our guide to the best health insurance providers to look wider.

Bupa

Bupa may suit you if

You want cancer and mental health cover without add-ons

Both are standard on Bupa By You, and Direct Access lets you contact Bupa about cancer or mental health concerns without a GP referral.

You want a money-based outpatient limit

Choose from £500 to paid in full, with MRI, CT, and PET scans paid in full whatever limit you pick.

You're 75 or over and want to apply online

Bupa has no age limit for new cover, and Which? got an online Bupa quote at 75.

AXA Health

AXA Health may suit you if

You want to pay only for the cover you choose

Pick from four options and set different cover for each person on the plan.

You had a health problem three to five years ago

The AXA Health Plan's moratorium looks back three years for most people joining, against Bupa's five.

You want round-the-clock online GP access

AXA's online GP appointments run 24 hours a day, subject to availability.

Next steps

How to compare Bupa and AXA quotes

1

Decide on outpatient cover

Bupa limits it by money, AXA by specialist consultations.

2

Check the hospital list

Make sure the hospitals and consultants you'd use are on it.

3

Compare like for like

Match cancer, mental health, and excess options before comparing prices.

Common questions

Frequently asked questions

Neither is better for everyone. They scored almost the same in Which?'s April 2026 customer survey (Bupa 77%, AXA Health 76%). Bupa includes cancer and mental health cover as standard, while AXA lets you build a plan from separate options and, on the AXA Health Plan, has a three-year moratorium lookback.

In Which?'s July 2026 sample quotes, AXA was cheaper at 35 (£932 against £1,450 a year) and 55 (£1,578 against £2,274). Bupa's quotes included some dental and mental health cover that couldn't be removed online, so they aren't like for like.

Yes. AXA Health is a trading name of AXA PPP healthcare Limited, the company that underwrites its health insurance, so you'll still see the AXA PPP healthcare name in official documents and complaints data.

In Which?'s April 2026 survey of people who had claimed, Bupa scored 77% and AXA Health 76%, third and fourth of seven insurers. Between July 2025 and March 2026, the Financial Ombudsman Service upheld 17% of resolved complaints about Bupa Insurance Limited and 30% about AXA PPP Healthcare Limited.

Bupa says there's no age limit for taking out its health insurance. Which? lists no upper age limit for new AXA Health customers, but AXA asks applicants aged 75 or over to call so it can ask further questions.

Bupa includes it as standard, with inpatient treatment covered for up to 28 days a year. AXA's Mental health care is an optional extra added to another option, and isn't offered if you've been referred to a specialist other than your GP for a mental health condition in the five years before joining.

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This article was written by:

Lawrence Howlett
Lawrence Howlett

Founder of Money Saving Advisors

Lawrence Howlett brings a results-driven mindset to his writing, shaped by over a decade of experience across finance, legal, and energy sectors. As the founder of Moneysavingadvisors, he’s built a reputation for turning complex financial concepts into clear, actionable insights for consumers. His writing stands out for its clarity, structure, and focus on delivering value.

Article last updated 6 October 2026

Reviewed by Nick McDonald on 6 October 2026