Health Insurance
Bupa and AXA Health are the UK's two largest health insurers. Here's how their cover, outpatient limits, underwriting, age rules, customer scores, and complaints data compare, and who each one suits.
Neither insurer is better for everyone. In Which?'s April 2026 survey of people who had made a claim, Bupa scored 77% and AXA Health 76%, so the bigger differences are in how each policy is built.
Speak to an advisor to compare both for your age, health, and budget.
Sources: Which?, Best private health insurance 2026 (16 July 2026); Bupa By You product summaries (September 2026); AXA Health, Compare health insurance options (checked 6 October 2026).
Bupa vs AXA health insurance is mostly a question of how each policy is built. Bupa is the UK's largest health insurer and AXA Health the second largest, according to Which?. The table compares Bupa By You with the AXA Health Plan. For more on each, read our Bupa review and AXA Health review.
Bupa By You comes in two levels. Comprehensive pays for private diagnosis and treatment. Treatment and Care covers private treatment but not private diagnosis, so you'd use the NHS or pay yourself for the tests that lead to a diagnosis, and it's only sold by phone. Which? says both levels include mental health and cancer cover as standard.
You build the AXA Health Plan from four options: Outpatient diagnosis and care, Inpatient and day patient care, Cancer care, and Mental health care. Mental health care can't be bought on its own, and each person on the plan can have different options. You pay only for what you choose, but leaving an option out leaves a gap: without Cancer care, the inpatient option doesn't cover cancer. AXA also has a Personal Health plan with different terms, so check which plan a quote is for.
Outpatient cover pays for consultations, tests, and scans when you're not admitted to hospital. The two insurers limit it differently, so they can't be compared like for like.
Bupa offers three hospital networks: Essential Access, Extended Choice, and Extended Choice with Central London. It pays hospital costs in full within your network if you use a fee-assured consultant, meaning a Bupa-recognised consultant whose fees Bupa has agreed to pay.
With AXA, you choose your range of hospitals and whether you want to pick your own specialist. Letting AXA source your specialist costs less, Which? says, but on AXA's Guided or Foundation options it only covers the specialist's fees if it sourced them.
The choices are structured differently, so check that the hospitals and consultants you'd want are on the list you're quoted for. A shorter list costs less with both, but gives you less choice.
Before you agree to treatment, you can look up a private hospital or consultant on the Private Healthcare Information Network (PHIN), an independent, government-mandated body. It shows how safe private hospitals and consultants are, the quality of their care and what they charge.
Bupa includes full cancer cover automatically when you buy online. You'd need to call for a quote without it. Eligible treatment is paid in full when you use a recognised facility in your network and a fee-assured consultant, and outpatient cancer treatment isn't capped by your allowance. If you're treated for cancer on the NHS instead, Bupa pays a cash benefit, such as £100 for each night in an NHS hospital.
AXA's Cancer care option covers specialist fees and inpatient and day-patient tests with no yearly limit, radiotherapy, and drug treatment including chemotherapy, with no time limit on how long it covers these drugs. You also get a dedicated case manager by phone.
Each has trade-offs. AXA's option doesn't cover tests or consultations before a cancer diagnosis, and won't cover any cancer you've had at any point before joining, even if it comes back or spreads. Bupa pays in full only when you use a fee-assured consultant and a recognised facility in your network. Our cancer cover guide explains what to check.
Bupa includes mental health cover as standard on both levels, with inpatient and day-patient treatment covered for up to 28 days per person each year. On Comprehensive, outpatient treatment comes out of your allowance, but talking therapy with Bupa's own Talking Therapies team doesn't.
AXA's Mental health care option has to be added to another option. It includes talking therapies on referral, psychiatric treatment including inpatient care for an initial period of admission, and clinicians' fees for psychiatric treatment aren't capped each year. AXA won't offer it if you've been referred to a specialist other than your GP for a mental health condition in the five years before joining. See our mental health cover guide.
Underwriting
An advisor can explain how Bupa and AXA Health would treat your medical history before you apply.

Both insurers offer moratorium and full medical underwriting.
AXA's shorter lookback can help if you had a condition three to five years ago, but its Personal Health plan uses five years. If you're switching health insurance, Bupa says that if there's no gap in your cover, it may let you carry over the underwriting terms you already have.
Your price depends on your age, where you live, whether you smoke, your cover, your hospital list, and your excess. Which? got sample annual quotes from each insurer's website in July 2026.
Which? quoted a single policy paid annually for a non-smoker in good health in south London, with full inpatient and outpatient cover, comprehensive heart and cancer cover, tests and scans, and some therapies cover, standard hospital and specialist lists, and no excess. It excluded mental health, dental, and optical cover where possible, but couldn't remove some dental and mental health cover from Bupa's quotes online, so they aren't like for like. It couldn't get an AXA quote online for anyone over 65. Speak to an advisor to compare health insurance quotes from both.
Excess. Bupa's website lists excess choices from £0 to £500, and its September 2026 product summary adds £1,000 and £2,000. You pay it once per policy year. AXA's excess is optional, and you pay it once in each 12-month period in which you claim, starting from your first treatment date. A higher excess lowers your premium, so pick an amount you could afford.
Bupa says you can take out its health insurance at any age. Which? lists no upper age limit for new AXA Health customers either, but AXA asks anyone aged 75 or over to call so it can ask further questions. Which? found none of the insurers it reviewed stop cover for existing customers because of their age. Our guide to health insurance in retirement compares age limits across more insurers.
Bupa members can book video or phone GP appointments in the My Bupa app from 6am to 10pm on weekdays and 8am to 10pm at weekends and bank holidays. Anytime HealthLine is a 24-hour phone line to Bupa's GPs and nurses, and everyone covered can have a 15-minute in-person GP appointment at a Bupa Health Centre. Bupa By You also includes one dental appointment a year and a £300 dental allowance per person.
AXA Health members aged 18 or over get Everyday healthcare: an online GP service by video or phone with GPs available 24 hours a day, subject to availability, 24/7 health and mental health support lines, and an at-home diabetes and cholesterol blood assessment.
Which? scores. In an April 2026 survey of 931 people who had claimed in the last year, Bupa scored 77% (3rd of 7 insurers) and AXA Health 76% (4th of 7), against an average of 77%. Both got four stars out of five for ease of claiming and speed, and three for value for money. AXA Health also got three stars for ease of contact. Which? says the results weren't weighted and may not be representative.
Complaints. In the first half of 2026, AXA PPP healthcare reported 13.45 complaints per 1,000 lives insured. Bupa reported 7.89 per 1,000, in a report that also covers Bupa Global, Bupa Cash Plan, and Bupa Dental, so the figures aren't exactly comparable. Between July 2025 and March 2026, the Financial Ombudsman Service upheld 17% of the complaints it resolved about Bupa Insurance Limited and 30% about AXA PPP Healthcare Limited, against an average of 35% for general insurance and protection.
Claiming. Bupa's Direct Access lets you contact Bupa about signs of cancer, mental health concerns, or muscle, bone, and joint problems without a GP referral. With AXA you usually start with a GP's open referral, though its online muscles, bones, and joints support doesn't need one if you're 18 or over.
Independent sources if you want to research further before choosing a policy.
Impartial money guidance backed by government, including help with insurance.
Independent customer scores and sample quotes for UK health insurers.
Independent service that settles complaints between consumers and financial businesses, including insurers.
Independent, government-mandated data on how private hospitals and consultants perform, including safety, quality and fees.
Neither insurer wins on every measure. Here's where each tends to fit, based on the differences above. See our guide to the best health insurance providers to look wider.
Bupa
AXA Health
Next steps
Decide on outpatient cover
Bupa limits it by money, AXA by specialist consultations.
Check the hospital list
Make sure the hospitals and consultants you'd use are on it.
Compare like for like
Match cancer, mental health, and excess options before comparing prices.
Common questions
Neither is better for everyone. They scored almost the same in Which?'s April 2026 customer survey (Bupa 77%, AXA Health 76%). Bupa includes cancer and mental health cover as standard, while AXA lets you build a plan from separate options and, on the AXA Health Plan, has a three-year moratorium lookback.
In Which?'s July 2026 sample quotes, AXA was cheaper at 35 (£932 against £1,450 a year) and 55 (£1,578 against £2,274). Bupa's quotes included some dental and mental health cover that couldn't be removed online, so they aren't like for like.
Yes. AXA Health is a trading name of AXA PPP healthcare Limited, the company that underwrites its health insurance, so you'll still see the AXA PPP healthcare name in official documents and complaints data.
In Which?'s April 2026 survey of people who had claimed, Bupa scored 77% and AXA Health 76%, third and fourth of seven insurers. Between July 2025 and March 2026, the Financial Ombudsman Service upheld 17% of resolved complaints about Bupa Insurance Limited and 30% about AXA PPP Healthcare Limited.
Bupa says there's no age limit for taking out its health insurance. Which? lists no upper age limit for new AXA Health customers, but AXA asks applicants aged 75 or over to call so it can ask further questions.
Bupa includes it as standard, with inpatient treatment covered for up to 28 days a year. AXA's Mental health care is an optional extra added to another option, and isn't offered if you've been referred to a specialist other than your GP for a mental health condition in the five years before joining.
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Health Insurance
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